STORY POP-UPS

STORY is a retail concept that takes the point of view of a magazine, changes like a gallery and sells things like a store. It was great because I was able to be creative every 4-6 weeks when the store had to be reimagined. I led all store design, visual merchandising, art direction and experience.

STORY (STYLE.TECH)

STYLE.TECH seamlessly fused technology with fashion, electronics, and home goods. My design philosophy elevated products to art pieces, showcasing items like watches and pants in acrylic frames with infographics, and presenting 3D-printed shoes on podiums. Collaborating with Donald Robertson, we created a feature wall illustration of characters smartly engaged with their iPhones.

STORY (HOME FOR THE HOLIDAYS ) X TARGET

For the ‘Home for the Holidays’ project, we partnered with Target, marking their debut in the realm of pop-up stores and their first-ever storefront in NYC. This store served as a testing ground for their exploration and new initiatives.